This isn't a normal type of video, its supposed to be out of order. The tapes order is: BLEND AD, COLLECTIVE AD, "This doesn't feel right",  Rhett being kidnapped, The interview tapes, the idea is that he watches the ads, and has negative opinions on it, I would elaborate but I think im gonna expand on this idea in the future, but anyways, he gets kidnapped by the collective agents because of that, they take him in and kill him because he fails to comply. THE ARBITER IS NOT THE LEADER OF THE COLLECTIVE! at the end the ADVISOR questions things  and Im trying to imply that THE ARBITER kills the advisor, THE PEOPLE IN THE ADS are people who questioned and were taken in, the reason why in the COLLECTIVE ad you can see an agent in the background, armed.