I agree with a lot of what is being said in this thread, and disagree with almost just as much.
I agree with what is being said about obsession with technical details, these kinds of obsessions would be fine if Brickfilms were collaborative efforts, what diffector does not what a camera man who nows how to get the best possible image, a set builder who loves elaborate details, and writers who hone and refine the dialog to perfection? However in Brickfilming the director is charged with all of those details and some of the skills end up by the way side.
I don't think 'story' is really as important as everyone is making out to be, however the presentation of the stories, maybe the 'direction' of the stores, if you will, is often very flawed. First off, I don't believe there are original ideas, anyone who does is dumb and annoying, everything is derivative of something. If you are more worried about the originality of your film then you are of the execution of the film it will suffer. In addition to this delightful 'quest for originality' there are people who claim they want to see more dramatic brickfilms, these people forget that no one can take a brickfilm that seriously, the suspension of disbelief can only be stretched so far. When most people see a brickfilm, any brickfilm, they think it's funny just because it features LEGO moving about, thats the charm for those who aren't making the films. The only people who want Brickfilm dramas are a few posters on BiM who crave a bit of pretentious art credibility, almost no one else on this earth wants that.
I'm going to pick on Picturesque (my apologies to Nick Durron) unlike Max Butcher I don't think there was really anything wrong with the plot, however the direction took the plot to seriously. If you imagine the same plot but in the light of a Doctor Who style wacky mis-adventure that never really takes its self that seriously I think it would have been an incredible film, loads of fun. He has 'dramatic' sequences where characters are caught in perilous situation which must be averted or avoided by a ridiculous plot devise, and despite how silly picture portals are they are never used as comic relief, I call that a missed opportunity.
Members of BiM often forget that the movement of LEGO figures alone can be very funny. Take a look at Ham on Set at around 0:55 he throws a woman who is in a chair and she continues to sit in the chair as she flies through the air, it's not realistic, but it's funny and fun to watch. Or in Gurve Meh Teh Carndy! just the way the door is answered is hilarious. Neither of these stores have exceptional stores, but are presented in a very enjoyable way.
I really think the problem is, is that most new brickfilmers are making a film based off an idea they got and not asking themselves, how can I present this scenario in a way that is enjoyable to watch.