Topic: Promoting your films

I'm wondering what the best way to promote a film is. I know a lot of you guys make licensed videos to get views, but I'm more wondering how you guys promote your other types of videos?

Do you make film posters, update threads, or what do you do? How well does it work? I know most of us here don't make films to get views, but I know at least most of us do want to get our films out there. So I'm just wondering what you guys think is the best way to do that.

I'd love to know about anything you've done that has worked or ideas you have.

thanks a ton.
OsomStudios

This world is a dark place. One day I will see my Savior face to face.
My Youtube

Re: Promoting your films

By promote, you mean get people to watch them?

On BiM, you can plug them in your signature and post posters, making-of materials, etc. to get people excited before the film is released. This will only really be effective within BiM, which is a niche audience and may net you a few hundred views in most cases.

On YouTube, you kind of have to build up a rep for consistency. You don't *have* to make just licensed parody videos, though those will help get your channel started. If you're turning out a well-made, broadly appealing short every couple weeks, that's a good way to start to get people to watch your channel. You can also keep fans up to date via Twitter or Facebook accounts.

Another way to expand your fanbase once you have *something* established is cross-promotional efforts with other people on YouTube. Maybe find some people with similar numbers of viewers to you, and collaborate with them on a couple videos. One on your channel, one on theirs, and including a splash at the end advertising the other person's channel.


If YouTube fame (fleeting and hollow as it can be) is not what you're after, you might look at student film festivals. So many of the festivals for students that I've come across love LEGO movies because it's something out of the ordinary for them. Filmfreeway can be a good place to start looking for something like that. I will warn that most festivals have some kind of entry fee though it is usually reasonable in student competitions. If your film gets accepted to a festival and you can go to the festival to see it screen, that's usually a lot of fun.

http://i.imgur.com/wcmcdmf.png

Re: Promoting your films

Well I don't get the kind of YouTube numbers a lot more popular members get. I feel like a lot of my YouTube traffic comes from here at BIM, just looking at your profile you've made it pretty hard for other site members to check out your latest videos on your account profile.

The first think I clicked one when I looked at your profile was your sig image, which led me to Photobucket, what's up with that? Do you really think people are going to want to buy framed prints of a web sized sig image? You should have it link to your YouTube or not linked at all. You will notice a lot of members will link to there latest film (or the films they are proudest of) in there sig, that way if anyone reads a post you make and wants to see what your films looks like they can find out without much work (if someone online does not find what they are looking for in about one or two clicks they are likely to give up) Also in the profile section there is a website option, you can use that to link to your YouTube.

If you look at my YouTube my first video was uploaded 9 years ago, that is one year after YouTube became a thing. However I only have around 160 subscribers, this is mostly due to not releasing videos regularly of very often at all for that matter. The more frequently you upload films the more chances you have of getting peoples and attracting subscribers, BUT if they don't want to watch more of your videos after they saw your latest film then constant low quality uploads will just want to make subscribers unsubscribe.

When you do upload videos make sure to let people know about on all your social networks, Facebook, Twitter, Flicker or whatever the kids are using these days. People comb through Flickr looking for sweet LEGO things, if you have a really awesome set in your movie, you would do best using that for a promotional image on Flickr rather then the clarity and simplicity of the popular of more stranded YouTube title cards (simple bright color, floating shot of character, title in big white text)

Another thing I like to do, which doesn't really generate numbers online is go to a print shop and print out fliers with my YouTube on it. I don't just hand them out to anyone, that is a great way to waste money, but when I am talking to people and the fact that I make animation comes up I can hand them a nice looking glossy flier with my web info on it. People often stick them on there fridge because they look nice, it's not some tiny scrap of paper with a web address written on it that they will try to through away as soon as possible, you want it to look attractive and nice so they would feel bad about tossing it out without check out your site. This doesn't really create a lot of views, but I find that people are much more likely to watch my stuff and come back later and say they saw my film and liked it then before I used fliers. I have also found this is a great way to network with other artists, if I meet an actor I can give them a flier and get there phone number easily, lately I have been collecting contact info to trained actors like nobodies business. If you have access to good recording equipment if you can get one actor you love that is worth way more then the price of the printing.

http://i.imgur.com/M6otNsQ.png

Finally, don't be ashamed to tell people you make LEGO movies, EVER. If someone thinks it's dumb or childish it's a good sign they are a boring human being that you should avoid spending time with.

Take all this will a grain of salt, remember I only have 160 subscribers so I may as well be considered a YouTube failure, but you also need to ask yourself what is most important to you. If you focus on personal growth as a film maker your YouTube view count might not be as important to you (it isn't very important to me) however if view-counts and subscribers are important focus on getting a reasonable quality that you can attain while regularly uploading films.

Re: Promoting your films

SlothPaladin wrote:

If you focus on personal growth as a film maker your YouTube view count might not be as important to you (it isn't very important to me) however if view-counts and subscribers are important focus on getting a reasonable quality that you can attain while regularly uploading films.

This is a really important thing to remember. As I've gotten older, I've been less and less interested and concerned with "getting views." Granted, I'm not in this hobby to make money or become a "professional filmmaker," I just do it because I love it and I want to get better at what I make.

Re: Promoting your films

Sméagol wrote:

If YouTube fame (fleeting and hollow as it can be) is not what you're after, you might look at student film festivals. So many of the festivals for students that I've come across love LEGO movies because it's something out of the ordinary for them. Filmfreeway can be a good place to start looking for something like that. I will warn that most festivals have some kind of entry fee though it is usually reasonable in student competitions. If your film gets accepted to a festival and you can go to the festival to see it screen, that's usually a lot of fun.

I've done this method for the past year and my BrickFilm(s) have collectively been in 15 film festivals worldwide! FilmFreeway is an awesome site!

Teaser Trailer for Toy Soldier.
https://www.youtube.com/watch?v=zp9klvKY1FM
Starring numerous celebrities and proceeds going towards charity

Re: Promoting your films

SlothPaladin wrote:

mod edit: please do not repost an entire 750 word post via quotation in order to correct a single typo by an author with dyslexia. thanks.

*Throw mini/wink

I do not brickfilm anymore, but you can see my live action stuff here.

Re: Promoting your films

Choyce97 wrote:

I've done this method for the past year and my BrickFilm(s) have collectively been in 15 film festivals worldwide! FilmFreeway is an awesome site!

There are so many festivals that would love to have a brickfilm in their student films program to mix things up a bit. I ran brickfilms in a few festivals but even so, it's something I wish I'd taken greater advantage of when I was, you know, young and a student.

http://i.imgur.com/wcmcdmf.png

Re: Promoting your films

Sméagol wrote:

Another way to expand your fanbase once you have *something* established is cross-promotional efforts with other people on YouTube. Maybe find some people with similar numbers of viewers to you, and collaborate with them on a couple videos. One on your channel, one on theirs, and including a splash at the end advertising the other person's channel.


I noticed in my earlier brickfilming days that after I did voice acting for another person's brickfilms I would get a few more fans from it who found me through that video I acted in, which was really great.

For the past few month I've been working with another newer brickfilmer trying to make a sort of collaboration together in the hopes of boosting his popularity and making something really cool.  I wrote the script and did most of the acting, so of course I'll share it on social media and try to tell people to watch it even though I won't have animated it.  It's called The Name of Cole.  And hopefully in a few months I'll find out how successful this strategy is.

Another great way to promote stuff is to mention it in regular conversation in such a way that does not derail from the topic, like how I just told you all about The Name of Cole.
He he he

Several month ago, I mentioned my brickfilms to one of the elders at my church, then after she looked them up she wanted to show them to all of the kids on Halloween.

Re: Promoting your films

Thanks a ton guys, this is super helpful. I want to get more BIM views and such to get helpful critiques and grow as a filmmaker.  I am not as interested in getting YouTube views as gettiing my stories out there. Right now I am looking for ways to promote "Saved". I'm not very interested in making videos to get views, but more in finding ways to help the videos I want to make  get a few more views.

I didn't really know how to do my profile pic, that's why it was like that, Thanks so much for pointing that out for me.  I know I wouldn't want to buy those photos........ I didn't really even know that was what "Photo Bucket" was about...... oops. I got it fixed now.

Thanks a ton, guys! This is really, really helpful.
OsomStudios

This world is a dark place. One day I will see my Savior face to face.
My Youtube

Re: Promoting your films

I'm no good at promotion, though I try to get the word out.  However, the volume of viewers you get shouldn't be the goal.  The goal should be to make something to the best of your ability, and to make something that speaks true to you.  It's good to try to reach as wide an audience as possible, but if that's your main focus of brickfilming, it won't be as rewarding and enjoyable as making something that most importantly is meaningful to you.

https://vimeo.com/channels/holdingourown      http://holding-our-own.tumblr.com

"None practice tolerance less frequently than those who most loudly preach it."

Re: Promoting your films

HoldingOurOwn wrote:

I'm no good at promotion, though I try to get the word out.  However, the volume of viewers you get shouldn't be the goal.  The goal should be to make something to the best of your ability, and to make something that speaks true to you.  It's good to try to reach as wide an audience as possible, but if that's your main focus of brickfilming, it won't be as rewarding and enjoyable as making something that most importantly is meaningful to you.

I disagree! But not because I think you're wrong, per se; I think different people come into it with different goals.

I feel it's important to make films that are of value to people other than only myself, and do people good in some way. They have a usefulness to them. If nobody else sees it, the film isn't serving that purpose. So, promotion is an important part of the process for that goal.

http://i.imgur.com/wcmcdmf.png

Re: Promoting your films

There are so many festivals that would love to have a brickfilm in their student films program to mix things up a bit. I ran brickfilms in a few festivals but even so, it's something I wish I'd taken greater advantage of when I was, you know, young and a student.

I jumped on the student festival bandwagon the summer entering my current senior year. So unfortunately... This means I'll have to start looking for non-student ones at the end of May...  mini/sad Of course my college years await and those student festivals mini/smile

But yes! Many festivals are intrigued by a brickfilm and love having it in the program! So to all you young students! Start looking them up! mini/smile

Teaser Trailer for Toy Soldier.
https://www.youtube.com/watch?v=zp9klvKY1FM
Starring numerous celebrities and proceeds going towards charity

Re: Promoting your films

Sméagol wrote:

I feel it's important to make films that are of value to people other than only myself, and do people good in some way. They have a usefulness to them. If nobody else sees it, the film isn't serving that purpose. So, promotion is an important part of the process for that goal.

Hey, Smeagol!  I think we agree more than you realize.  When I said that the goal isn't to get as many views as possible, and that the film should be true to you, I didn't mean that the film shouldn't have broad appeal.  I don't think that anyone doesn't want to reach as wide an audience as possible.  I just mean that your happiness shouldn't be based on how many views you have, but on something more important and rewarding.

https://vimeo.com/channels/holdingourown      http://holding-our-own.tumblr.com

"None practice tolerance less frequently than those who most loudly preach it."

Re: Promoting your films

HoldingOurOwn wrote:

I just mean that your happiness shouldn't be based on how many views you have, but on something more important and rewarding.

I agree with that. I just find that many people make films "for themselves" which is fine, I guess, it just sounds kinda self-oriented and not very rewarding to me. I make films I want to make (within reason) but I definitely find that as I've gotten more serious about filmmaking I am focusing more on making projects I can get funding and an audience for, like the BiM documentary.

http://i.imgur.com/wcmcdmf.png