Our family reenrolled in the Lego Club under my wife's name so we could get the FRIENDS supplimental magazine.  It never arrived & I had to call to have it resent.  They were nice enough to send us a Chima starter set 1 (70113).  While everyone here knows my opinion of Chima, it was still nice that they took the time to send us that set.

I remember back when I was around 4, and for some reason, they mailed me this set at no charge:
http://peeron.com/inv/sets/435-1