Overall: 7
Story: 5
Animation: 6
Cinematography: 7
Effects: 7
Sound: 7
Music: 6

Something in the AIR (Apple Spoof)

Directed By: Steffen Troeger

Genre: Comedy, Fantasy, Mystery, Parody
Length: 0:1:10
Released: January 22nd, 2010

Director's Comments

New mysterious Apple product seen in Apple Store Munich.
Will this be the new product line in 2010 ?
We had the chance to "see" and film it while a 2 hour brickfilm workshop LIVE inside the Apple Store, Munich. The workshop witz me and Sandra was to show people, what brickfilming is and what we use for it. We were invited by Boinx Software (iStopMotion) and Apple itself to this Artis-Serial called "Made on a MAC".
Keep in mind that the first part of the Movie was made LIVE at the Apple Store in Munich (with a lot of people watching), so the light flickers and you can see the reflections of the audience at the brickish front of the Lego-made-Apple-Store. The second part of the Clip was made at home, one day prior to the event. We combined both parts, the Sound-Effects, the Music and Voices at the end of the brickfilm-show inside the Store. It was a lot of fun, for us and the people watching everything.

Have fun too,

Steffen

Staff Review

Bert Loos:
Forget your iPod. Throw away that iPhone. That iPad is useless! Apple introduces a brand new product, which will be revealed to be... Oh just watch the film already.

The German community seems to be very focused on making quality shorts, and things are no different with Go! Le Go!'s funny spoof on the Apple products hype. The animation is good (especially considering parts of the film were made in front of a live audience!) and the design of the advertised "product" is quite slick.

What are you waiting for? Go see this commercial and become convinced you cannot live without this product!

(This review is not sponsored by either Apple or Go! Le Go!)

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